Never skip posting on social media again.
Clayre studies your brand, your audience and what’s worked for you before, then drafts the week ahead — the copy, the stills, the video. You review it in one place and approve what you like. Nothing goes out unread.
- ✓7 posts across 4 channels, drafted and waiting on Monday morning
- ✓Written in your voice, checked against your own facts, and cut to fit each channel before you ever see it
- ✓Approve the plan, then approve the finished work. Two decisions stand between a draft and a live post.
$29 a month. No trial — you’ll see posts in your own voice before you’re asked to pay. Clayre cannot publish anything you haven’t approved, and you can disconnect any account in one click.
Two directions your marketing runs in.
You set the direction. Clayre drafts the week — copy, stills, video — and waits for your yes.
Write the post yourself, or paste something worth reacting to. Clayre checks it and schedules it.
Comments on your posts, pulled into one inbox, each with a reply already drafted.
The conversations you should be in — found across the web, drafted, and handed to you.
Some posts are just words. Clayre writes those properly.
X threads and LinkedIn text posts are written as writing, not as captions with the image missing. Character limits are enforced before a post reaches your calendar, and every channel’s norms are already applied — Reddit punishes a pitch, LinkedIn rewards a story.
Clayre publishes to your channels directly through their APIs. For Reddit, Substack Notes and Facebook Groups, where no publishing API exists, it drafts the copy, hands it to you to post yourself, labels it clearly, and doesn’t pretend to measure it.
Seven steps. You appear at three.
Clayre runs the loop end to end and halts at every gate. Everything between the gates is work you didn’t do; everything past one is work you signed off.
Reads your performance, your market, and your own customers’ words: your reviews, the comments on your posts, the discussion next door.
You read the week’s research summary and sign it off before it seeds anything.
Plans the week across the channels you use, and scores five hook variants against eight trigger families before picking one per post.
Approve the plan row by row. Send one back with a note and it re-briefs just that row.
Writes every post in your voice, then renders the stills and video to your own visual standard.
Nothing produced gets scheduled until you’ve seen it.
Queues the approved week. A factual-accuracy pass runs first and blocks anything that fails it.
Posts to your own accounts, on time, and syncs back what actually went out.
Pulls the numbers per post and attributes them to pillar, format, persona and hook family.
Turns that into structured learnings the next week’s research reads first. Anything that would move your strategy waits for your yes.
Clayre does the work. You make the calls. Nothing skips a gate, and nothing publishes without you.
The engine, not the entire brain.
Clayre does the heavy lifting, but it doesn’t run off on its own. It works from two things: what it gathers, and the direction you give it. Your insight shapes what it makes. Your approval decides what ships. Three times a week the loop stops and waits for you.
Your key. Your accounts. Your way out.
A lot of AI tools quietly become the place all your work lives, until you can’t leave. Clayre draws the line plainly. It runs on your model key, posts to accounts you own, and everything it stores for you is one click from a CSV. Where you’d rather own more of the stack, you can — point the brand memory at your own Notion, host your media in your own Cloudinary, bring your own image generation.
Research, publishing, rendering and the content database run on Clayre’s keys and are included in the plan. The inference bill is yours, billed by your model provider, never marked up by us.
You’ll see posts in your voice before you pay.
What you sell, who buys it, how you sound. Paste in what you already have. Clayre interviews you, drafts your brand memory — voice, audience, strategy, knowledge — and shows it to you section by section. You save it; the engine never writes it for you.
Clayre drafts sample posts in your voice off that brand memory, and walks you through calibrating the look your images will be generated to. Then you pick a plan.
That's the only connection required. Notion, Cloudinary and your own image generation are optional overrides for the parts you'd rather own. Your social accounts connect once, from inside Clayre.
The research lands, then the calendar, then the assets. Read each, adjust anything, say yes.
For people who’d rather run a business than run a marketing stack.
Marketing has to keep happening without becoming a second job. Clayre runs the weekly work so showing up online doesn't depend on you finding the time.
You know the tools. You just don't want to build and babysit a stack. Clayre gives you a shaped system that runs, so client work stays your focus.
Keep owned social moving consistently without burning a person on it. Bring your team in with roles — admin, creator, reviewer — and hand each gate to whoever should own it. A proven loop your team supervises instead of operates.
Clayre starts focused: one job, owned social marketing, done well.
One loop, fully wired. More on the way.
Each roadmap item becomes its own loop, all sharing one brand memory.
“Most small businesses don’t need more marketing software. They need the marketing to actually happen — done well, in their voice, without another job landing on their desk. That’s the whole reason Clayre exists.”
Fair questions.
Is Clayre only for social media?+
Owned social is the one job it does well — planning it, writing it, making the visuals, publishing it, measuring it, and drafting your replies when someone answers. Email, SEO, paid and the rest are on the roadmap, each as its own loop sharing the same brand memory.
Will it post without me?+
No. Every week passes three approval gates, and a factual-accuracy check blocks anything off-brand before scheduling. If you don't clear a gate, nothing moves past it — there's no autopilot switch hidden in a settings page.
Does it sound like me, or like AI?+
It works from a brand memory you approve: your tone, the words you use, the words you don't, your style rules. Clayre drafts that memory by interviewing you and reading your own reviews and comments — then you save it. Nothing about your voice is inferred behind your back, and you can rewrite it any time.
Does it get better over time?+
Yes, and openly. Each week it measures what it published — by pillar, format, persona and hook family — and writes structured learnings that next week's research reads first. Anything that would change your strategy is proposed to you as pending, never applied quietly.
Where does my data live?+
Your model key stays yours and your accounts stay yours. The content database, the media library, research and publishing run on Clayre and are included in the plan — every store exports to CSV in one click. Prefer to own more? Point the brand memory at your own Notion and your media at your own Cloudinary, and Clayre uses those instead.
What does it cost?+
$29 a month, or $244 a year. No free trial — you'll have seen posts in your own voice before you're asked to pay. Your model provider bills you directly for what the engine uses; we don't mark that up or resell it.
How much time does it actually take me?+
About fifteen minutes to set up, then roughly ten to fifteen minutes a week across the three gates. That's the design goal, and it's what we measure against.
Be first when Clayre opens.
Early access, honest progress updates, and a say in what ships next. No noise.